The short answer is YES. Without a doubt, the biggest thing you can do to help your profile achieve more sales right now is to add a clearly worded call to action.
What is a call to action? Business dictionary defines it like this: Words that urge the reader, listener, or viewer of a sales promotion message to take immediate action, such as “write now,” “call now,” or “Click Here.” A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective.
What does this mean for you? Well research has shown that a clearly positioned call to action can increase conversion rates by up to 200%. Yeah, that’s a big deal!
We suggest creating a call to action graphic while you are making the rest of your profile so that guys know exactly what to do after they have viewed your page. It’s a fact that you miss out on a large percentage of guys who would love to talk to you, but simply don’t know what to say.
Message me, Chat me, Get in touch, Ask me what the soup de jour is, etc. etc. are all great examples of simple, clearly worded instructions that tell your potential clients what to do next. The annual Halloween trick or treat event is a good example of a call to action that works! (Send me a message saying trick or treat, and get a naughty treat!) It couldn’t be easier, and it gives guys a way to interact with you without the pressure of having to make the first move.
Your own Call To Action (CTA) should be large, and in charge! Leave some white space around it so that it obviously stands out from the rest of your profile. Give it it’s own color perhaps, or even make a graphic to upload! The more thought you put into this one little thing, the higher your conversions are going to be.
Just another friendly tip from The Mygirlfund Review.